20K+
Monthly organic readers
<1.8s
Page load time
4×
Search impressions growth
Project Overview
What We Built
LetsXOTT is an Indian digital media and news platform covering entertainment, OTT reviews, trending topics, and regional content. We built a high-performance news website with a custom CMS for rapid content publishing, video embedding, category-based navigation, and social sharing integration. An SEO and audience growth strategy helped LetsXOTT rank for competitive entertainment keywords and grow their organic readership significantly within the first few months.
Challenge
LetsXOTT was publishing content manually without a proper CMS, losing time on every article. Their site was slow, unstructured, and invisible in search. In the Indian entertainment media space, speed and discoverability are everything — a delayed article or slow page means readers go elsewhere.
Solution
We built a high-performance news platform with a custom WordPress CMS tailored for their editorial workflow — fast publishing, category management, featured video support, and social sharing built in. Technical SEO was prioritised from day one: schema markup for articles, fast load times, AMP-compatible pages, and a content strategy targeting OTT review and entertainment keywords with high search volume.
Project Details
Industry
Digital Media
Location
India
Services
Tech Stack
Live Website
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